Here at The London Magazine, we are having a bit of a rebrand and we’d like to invite you to be a part of it.

Since our popular tote bags have recently sold out, we decided this would be the perfect time to rejuvenate. So, we are holding a competition to celebrate your artistic skills and are looking for a winning design for our new tote!

Taking inspiration from our previous issues, we would like you to incorporate everything that The London Magazine stands for – its long history and its place in the contemporary literary community. Below are some images from some of our archive and more recent issue covers, including our most recent tote design, but remember to be creative – we are looking for something much more current than our previous tote and something that represents London life.

The winning entry will see their design on our tote bag, and of course, receive one before everyone else! They will also win a one-year free subscription to the magazine, including access to our digital archive.

The competition runs until the 1st of September 2021, so you need to be quick. The winner will be announced shortly after this. We can’t wait to receive your entries!

Submission Guidelines

Work should be submitted via email to with the subject title ‘Tote Bag Competition 2021’. We are unable to accept postal submissions.

Please submit your entry to us in JPG, PNG, or Vector File (preferred).

The tote bag will be black, and the design will be printed in white. Please ensure that the design is in full block colour which can be altered to white by our printers. It may be easier to make the design black for submission purposes.

The design must be unique and cannot be used elsewhere.

The winner will be gifted a one-year free Premium Subscription to the magazine. If the winner already has a subscription with us, we will add this free year to the end of the current subscription.

If you have any queries about the prize or submission guidelines, please don’t hesitate to get in touch at the following address:

To discover more content exclusive to our print and digital editions, subscribe here to receive a copy of The London Magazine to your door every two months, while also enjoying full access to our extensive digital archive of essays, literary journalism, fiction and poetry. 

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